Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click) enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list.
You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs.
Pay Per Click is not only available on search engines. Publishers can also include PPC advertisements on their sites. For example, we use Google's PPC Adsense product as you can see in the left-hand column.
An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. You can clearly track the effectiveness of your ad campaign.
But let's be honest, most small business owners are excellent at their craft, but don't possess a marketing degree. Thus, they tend to over spend on all different kinds of ineffective advertising with little results.
Also, most business owners try to do everything related to their business on top of servicing their clients (such as accounting, marketing, customer service, inventory, etc...) BUT master none of them.
As their clients trickle in, they wonder why none of their advertising efforts are bringing in the rush of business they had hoped for.
This is why it is absolutely imperative that you let a Google certified professional create, manage, and monitor your pay per click campaign.
Allowing a certified Google specialist to manage your ad campaigns will allow you to focus on your company's vision and growth while getting the biggest bang for your online internet marketing budget.
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